30 Day Rapport Building Email Sequence
This is the topic list for a sample 30-day rapport-building email campaign.
Each email follows this model:
Subject line:
Body:
Dear (firstname code)
content
Salutation (I usually use:
To your success,
Sean
Possible topics:
Email:
- Welcome . . .here’s what you’ll be getting in the next 30 days
- Here is your bonus download
- What is your biggest challenge (in your niche)?
- What would it mean for you to solve your biggest challenge?
- Homework assignment (give them something to do)
- What do you want to learn?
- Teach something in your niche
- Teach something else in your niche
- Teach one more thing in your niche
- Are you getting anything from these emails?
- A free coaching question for you (offer to coach them on one question)
- What is your goal for the next 90 days?
- How much longer are you willing to wait to get started?
- Ask a question relevant to your niche
- What is the #1 thing you want to see me teach?
- Are you going to continue to allow yourself to do (something folks do in your niche that they shouldn’t)
- Teach something
- Teach something
- Teach something
- Ask a question
- Ask a question
- Ask what is the best thing so far in these emails
- Teach something
- Teach something
- Ask a question
- Teach something
- Share an idea you had this morning
- Ask if they idea yesterday was helpful
- Tell folks you want to see them succeed
- Teach something
Note: these emails do not need to be one a day for 30 days, they can be every other day for 60 days or every third day for 90 days.
And by now you are beginning to see a pattern . . simply write something helpful, share something helpful, or ask them a thought-provoking question each day.
Sean