30 Day Rapport Building Email Sequence

This is the topic list for a sample 30-day rapport-building email campaign.

Each email follows this model:

Subject line:


Dear (firstname code)


Salutation (I usually use:

To your success,



Possible topics:


  1. Welcome . . .here’s what you’ll be getting in the next 30 days
  2. Here is your bonus download
  3. What is your biggest challenge (in your niche)?
  4. What would it mean for you to solve your biggest challenge?
  5. Homework assignment (give them something to do)
  6. What do you want to learn?
  7. Teach something in your niche
  8. Teach something else in your niche
  9. Teach one more thing in your niche
  10. Are you getting anything from these emails?
  11. A free coaching question for you (offer to coach them on one question)
  12. What is your goal for the next 90 days?
  13. How much longer are you willing to wait to get started?
  14. Ask a question relevant to your niche
  15. What is the #1 thing you want to see me teach?
  16. Are you going to continue to allow yourself to do (something folks do in your niche that they shouldn’t)
  17. Teach something
  18. Teach something
  19. Teach something
  20. Ask a question
  21. Ask a question
  22. Ask what is the best thing so far in these emails
  23. Teach something
  24. Teach something
  25. Ask a question
  26. Teach something
  27. Share an idea you had this morning
  28. Ask if they idea yesterday was helpful
  29. Tell folks you want to see them succeed
  30. Teach something

Note: these emails do not need to be one a day for 30 days, they can be every other day for 60 days or every third day for 90 days.

And by now you are beginning to see a pattern . . simply write something helpful, share something helpful, or ask them a thought-provoking question each day.