Masterclass: Sell Your Course Everyday With An Evergreen Sales Funnel

Sell Your Course Everyday With An Evergreen Sales Funnel

👇 WATCH THE FREE WORKSHOP WITH MARIAH COZ NOW 👇  

*PLEASE NOTE: The video below is so good that I don't even have to remove the tracking controls to get you to watch the whole thing...wink*

HERE'S WHAT YOU'LL GET WHEN YOU ENROLL TODAY

  • Step-by-step lessons that teach you exactly how to build your evergreen funnel. You'll get all the trainings and templates you need to sell more courses on autopilot.  
  • Join our student community and plug into a network of other creators working on the same goals. Ask questions, get feedback, and build relationships!  
  • PAY IN FULL BONUS: Exclusive Upsells training teaching how to instantly increase your Lifetime Customer Value.  
  • PAY IN FULL BONUS: Sales Page Copy Template so you can easily create a high converting sales page for your funnel.
  • SAVE $500 off the regular price of Evergreen Engines during this special masterclass-only offer

It's time to "go Evergreen" and sell your courses year round on autopilot

Now is your chance to save $500 before this offer expires:  

ENROLL NOW AND WE’LL SEE YOU INSIDE!

YES! I WANT IN >>>

Introducing...

EVERGREEN ENGINES™ 

Escape the launch rollercoaster and sell your course every day, week and month on autopilot without the hustle

ENROLL NOW!

Stuck on the launch roller coaster, living in feast and famine mode, with no way to bring in course sales when you're not promoting it live?  

It's absolutely essential that you create true sustainability and consistency in your online course business.  

From this.....

 to this!

Stop stressin' and go evergreen.

"I wanted to be able to create consistency in my income instead of having to rely solely on 1-2 BIG launches every year to make sales. I'm not a huge fan of the "feast or famine" sales model, and setting up an evergreen funnel allowed me to escape from that for good! My full-blown funnel has been up for not even one month yet and I've already made over 15 sales (!!!). In fact, last night alone, I made two sales. As I'm typing this, another one just came in (I can't make this stuff up). It's weird and crazy and unbelievable and amazing all at the same time. I love it.  

It's so reassuring to know that I have something automated that is WORKING FOR ME (and not the other way around!) while I optimize other areas of my business (or take a nap, haha). I feel awesome knowing my course is helping more people and that they don't have to wait until a big launch to enroll because they're ready now - and having my course on evergreen allows them to take advantage of that and get started right away."

MORGAN NIELD, MASTERMIND YOUR MARKETING  

“I wanted to create evergreen funnels in order to build a more sustainable and secure business, not relying on courses launches. With a small traffic, I’ve done roughly one sale a day bringing $3k/month going on for 4 months, since I started the funnel. I feel it is just the beginning. My first funnel is converting at more than 5%, I’ve just implemented the second one. I’m confident to invest time in it as I have this system in place.

I love that I can trust a method, I don’t have to guess, I just implement the strategies and it’s saving me so much time. Above all, I love that Mariah’s strategies are not too salesy. I feel confident to promote them as it brings value to my customers. It was a major mindset shift for me. Also making money when I work on other projects is so comforting, it is a huge boost for my business.

The past 3 days I did $1200 with the funnels and upsells (almost half a normal month), in only 3 days!”  

 MARIE BOUDON, LES TRIBULATIONS DE MARIE 

If you want to break free of the vicious launch cycle and build effective evergreen systems to sell your course every single day...

EVERGREEN ENGINES™ IS EXACTLY WHAT YOU'RE LOOKING FOR.  

Finally - a simple, no-BS way to build an evergreen funnel that's actually enjoyable for your customers!  

A lot of people think that you need a PhD in marketing to build and understand an evergreen funnel. Trust me: you don't.  

The truth is, an evergreen sales funnel is just a fancy way of saying an automated system that sells your courses year-round, every day, to your audience, in a strategic way.

“Before learning from Mariah how to do an Evergreen funnel, the whole process was daunting and mysterious to me - she broke it down and made even the highly technical elements very simple and unintimidating. Thank you Mariah & team for opening up this doorway to me that was previously so scary and elusive!

The first solid iteration of my evergreen funnel for my INFLUENCE course on practical magic has been on for about 4 months. In that time, I had 84 sales at various price points. Overall, the funnel brought in about $54,000 in sales in. I average about 21 sales a month, so the funnel brought in about $12,600 each month.”  

CAROLYN ELLIOTT, BADWITCH AND INFLUENCE 

"The very first funnel I created made me over $10K in just 6 weeks. Now it converts at a steady 2.5% week after week and has brought in an extra $30,000 for my business with fairly low website traffic. And since people are entering the funnel every single day, that's just the beginning!"  

CLAIRE PELLETREAU, ABSOLUTE FB ADS

"In the first 20 days, I've only had 213 people go all the way through my webinar funnel and I've had 15 sales. My course costs $750 in the funnel so... yeah, I've made $11,250! It feels GOOD. I'm having a baby in 10ish weeks. The next objective is to focus on traffic to the funnel without having to take myself "on the road" too much. I'm grateful. Glad I jumped in here. I'm building the business I always had in my head and I'm growing a human to add to our family. Wild times."

STEPH CROWDER, FROM CRICKETS TO CUSTOMERS

Evergreen Engines™ is our simple program that teaches you exactly how to deliver your course to your customers exactly when they need it most.  

In Evergreen Engines™, I'll teach you my "E3 Framework" for creating an "Enjoyable Evergreen Experience". This framework is totally different than anything else out there: it's all about creating an evergreen experience for your customers that they actually enjoy and get value from!

You'll get all the tools, the strategies, and the support you need to build your own evergreen funnel in Evergreen Engines!


What's so different about our E3: Enjoyable Evergreen Experience Framework? 

  • Say good-bye to expensive, complicated funnel systems that make your customers walk away feeling frustrated... and instead delight them every sep of the way
  • I designed this framework to take into account what real humans living their real lives want: a sales process that's enjoyable and informative for your customers.
  • I've built this framework from scratch and rigorously tested it with mdmy clients. The result? A simple, kind, human, effective way to sell your course year-round and help your customers exactly when they need it most.

"I have such an engaged audience who loves everything I sell and yet I was only selling ONE program, twice a year (in a live launch). It just made sense to create something evergreen! I would have people finding me online, jazzed to work with me, and then I would have nothing to sell them. I sell about 10 a month organically (like, zero marketing) - so that's an extra $7000/month in income.

I LOVE that I have something to offer new people who find me now, instead of saying "wait 6 months and then I will take your money lol".But I love that now that the funnel is in place, my work is just to tweak it and make it better. I have had a very successful course selling for 4 years now, and the extra evergreen sales are icing on the cake!!" 

REBECCA TRACEY, THE UNCAGED LIFE

“A normal month I can rely on making a sale every second or third day. My best month to date I made, on average, a sale a day - a $10k month! With sales coming in regularly, it frees up time for me to focus on other parts of my business and it gives me a lot more freedom in my day to day life (no more 9-5!). It is such a RELIEF to see consistent sales, and even though my funnel has been up and running for a long time now, I still get giddy every time I get a sales notification. It’s always exciting seeing that the funnel actually works and that I’m actually able to help people even through an automated system. ”  

LEIGH NOREN, LUST LYFTET  

Your best customers do NOT want to wait 6 months for your next launch.

Some of your best customers and students do not need to go through days or weeks of free content from you to be ready to buy something.

Some people literally just want to buy the solution to their problem immediately when they see it. Think about it: people opting in for your free checklist or download need something in that moment.  

Your job is to give them that solution without barriers and without forcing them to jump through hoops.  

Don't make it hard for them to buy your course! Don’t make them wait! Bottom line, you're not serving yor customers if you don't give them the option to buy your product when they actually need it most. 

This is why it's essential that you sell your courses on Evergreen.  

Break out of the exhausting launch cycle. 

Building an evergreen funnel isn't just great for your students, increasing their motivation and community. It also helps you break out of the stressful, exhausting, feast-and-famine launch cycle. The health and sustainability of your course business depends on you making evergreen a priority. 

Having an evergreen funnel is really the difference between a “real” business that makes money every month consistently, and a “string of promotions that you hope work”. 

You can build a business designed around YOU. The freedom to step away when you want or need to take a break.


When you sign up for EVERGREEN ENGINES™ you get:  

  • Training and tutorials on how to implement the E3 Framework and build an effective funnel.
  • Templates for everything from the webinar to the emails to the pages.
  • Troubleshooting guides, metric tracking spreadsheets and more.
  • Everything you need to create your own evergreen sales funnel that sells your course on autopilot.
  • Access to our exclusive course creator group where you can ask questions, get feedback, and build relationships.
  • Simple but powerful strategies that work.

EVERGREEN ENGINES™ is full of step-by-step, actionable templates strategies ready for you to implement!

“I created my evergreen funnel about 7 months ago, and since then it's had an average conversion rate of a little over 2% and made over 40 sales. I thought it might self-sabotage my annual launch during that time, but it actually ended up being my highest grossing launch ever, which was a nice surprise. I'm excited to have a hands-off revenue stream in place now so I'm not so dependent on launching, and I have a plan to grow it throughout the rest of the year!”  

 KELSEY BALDWIN, INDESIGN FIELD GUIDE  

“We saw massive growth this month *without* having to do a launch or live promotion. We'd been stuck in the feast and famine mode that Mariah describes so well - big launches, but no consistent system for growth in between them. About a month ago we finally set up our evergreen webinar funnel. we'd been averaging only about ~$7,000 MRR in "passive", non-launch income for the last 12 months from our membership site. Since implementing Mariah's funnel, that's jumped up to $17,000/month in just one month. I finally see a clear path towards growing our monthly profits without killing ourselves having to do launches. I'm so relieved that next month our income isn't going to dip back down again like it always did after live launches.”  

FABIAN REINHARDT, PAINTABLE  

“My evergreen funnel is a huge asset in my business. It generates two to three sales a day. When I go live, I’m able to promote my opt-ins which lead to my evergreen funnel. This generates 10 - 12 sales a day for a few days after I go Live. Yeah! I love waking up every morning to see that I had a new customer order come in while I was sleeping. It’s all on autopilot. I’m beyond grateful for the income my evergreen funnel produces. It’s allowed me to quit my regularly paid job and focus now on my growing my business.”  

HEATHER AUSTIN, PROFESSORAUSTIN.COM 

READY TO BUILD YOUR EVERGREEN FUNNEL?  

** THIS OFFER EXPIRES WHEN THE COUNTDOWN REACHES ZERO **  

PAYMENT PLAN

Training and tutorials on how to implement the E3 Framework and build an effective funnel

Templates for everything from the webinar to the emails to the pages  

Troubleshooting guides, metric tracking spreadsheets and more 

Everything you need to create your own evergreen sales funnel that sells your course on autopilot  

BONUS: Private Facebook Group  

.

..

7 6 MONTHLY PAYMENTS OF  

 $397/month

ENROLL NOW

PAY IN FULL (SAVE $385!)

Training and tutorials on how to implement the E3 Framework and build an effective funnel  

Templates for everything from the webinar to the emails to the pages  

Troubleshooting guides, metric tracking spreadsheets and more  

Everything you need to create your own evergreen sales funnel that sells your course on autopilot 

BONUS: Private Facebook Group  

PAY IN FULL BONUS: Sales Page Copy Template

PAY IN FULL BONUS: Exclusive Upsells Training  



1 PAYMENT OF 

$2497 $1997

ENROLL NOW

** THIS OFFER EXPIRES WHEN THE COUNTDOWN REACHES ZERO **  

EVERGREEN ENGINES is designed to make implementation simple. 

We give you templates, scripts, and tools so you're not starting from scratch.

here's how it works:

PHASE ONE

  • Master The Evergreen Mindset 
  • Create Your Phase 1 Funnel
  • Includes Templates for Phase 1 Funnel
  • Funnel Project Plan and Checklist 

PHASE TWO

  • Create Your Automated Webinar Funnel
  • Includes Templates for Webinar Slides, Emails, and Pages to Model
  • Tech Testing Checklist 

PHASE THREE

  • Optimize Your Traffic and Funnel
  • Track Your Metrics (Includes KPI Spreadsheet)
  • Troubleshooting & Diagnosing Your Funnel 

PAY IN FULL BONUS: SALES PAGE COPY TEMPLATE

  •  Word for word script and template for writing an amazing sales page for your courses and funnels
  •  26 pages of copy ideas, scripts, and outlines for everything you need to say on a sales page 
  •  Easy to use Google Doc so you can type right into it  
  •  This will save you lots of time when writing your sales page!

PAY IN FULL BONUS: EXCLUSIVE UPSELLS TRAINING

  • Increase your Lifetime Customer Value and your bottom line with an upsell 
  • Learn how to implement upsells in your evergreen funnels 
  • The “Perfect” Upsell Page, explained 
  • Make more revenue without more traffic and customers

Welcome to the Evergreen Engines™ family!  

When you join Evergreen Engines™, you're getting so much more than just another "course".  

Our exclusive Facebook group gives you a place to learn, grow, and meet other like-minded business owners! Ask questions of my team, and connect with people with similar goals. So many amazing relationships have been formed in these groups.

*This group is a BONUS, not a paid part of this program, so we’ll keep it up as long as it stays fun and productive and helpful 🙂  

 

“I wanted my audience to have the option to get into my courses in between the regular enrollment periods in case they found me or are looking for the answers in my course right away! My funnel has a 3.91% conversion rate and easily adds another $10k to my income every month. Mariah's funnel plan just works! It's absolutely amazing to be on vacation for weeks at a time and check in on my business to see that it's both serving students well and bringing in a great income in the process, all while I have the freedom to be off doing something I love, traveling!”  

PAIGE BRUNTON, SQUARE SECRETS 

A simple, effective framework for serving more students at scale.  

All of the strategies you need to create a sustainable way to sell your course every single day.

The tools, templates, and systems you need to save you years of messing around.

It's time to build your Evergreen Engine.

“My funnel converts at 6%. 6%! When the industry averages are 1-2%, this is a huge win for me. I know that any traffic that I sent through that funnel, and the more that I focus on it, the more sales I'll get. This has been a game changer for my business. I never get tired of checking my inbox and seeing an email with the subject "Sale notification". A few months ago I was checking my phone in line at an office supply store, and I saw that I got another sale ... I literally did a happy dance in line. It still feels like magic that I'm selling my course on autopilot, and that work I did months ago is still paying off today and for the future!”  

ASHLEY SROKOSZ, BRAND BUILD BLOG  

READY TO BUILD YOUR EVERGREEN FUNNEL?  

** THIS OFFER EXPIRES WHEN THE COUNTDOWN REACHES ZERO **  

PAYMENT PLAN

Training and tutorials on how to implement the E3 Framework and build an effective funnel  

Templates for everything from the webinar to the emails to the pages 

Troubleshooting guides, metric tracking spreadsheets and more  

Everything you need to create your own evergreen sales funnel that sells your course on autopilot 

BONUS: Private Facebook Group


.

..

7 6 MONTHLY PAYMENTS OF  

 $397/month

PAY IN FULL (SAVE $385!)

Training and tutorials on how to implement the E3 Framework and build an effective funnel  

Templates for everything from the webinar to the emails to the pages  

Troubleshooting guides, metric tracking spreadsheets and more  

Everything you need to create your own evergreen sales funnel that sells your course on autopilot  

BONUS: Private Facebook Group  

PAY IN FULL BONUS: Sales Page Copy Template  

PAY IN FULL BONUS: Exclusive Upsells Training


1 PAYMENT OF 

$2497 $1997

** THIS OFFER EXPIRES WHEN THE COUNTDOWN REACHES ZERO **  

There are no refunds for this program.

  • We wholeheartedly believe Evergreen Engines™ is the best evergreen funnels program for course creators.  
  • This is an advanced program for established course creators who have launched and sold their proven offer before.
  • We only want you to invest if you are truly committed to doing the work and getting results. 
  • Due to the digital nature of the content and downloadable templates, we DO NOT offer refunds under any circumstances.  

Evergreen Engines includes 12 months access to the program and community.  

Here’s why this will help you become more successful, faster:  

Question for you - do you actually want results? Do you want your dream course business and all the freedom, income, and fulfillment it comes with? Because if we give you lifetime access...you’ll never do it. I know it sounds harsh but we’ve tested it extensively, and the reality is that our clients who have 12 months access get the best results and they get them QUICKLY. 12 months is the PERFECT container of time for you to make massive progress and nudge you to beat the procrastination gremlin that’s standing between you and a business and funnel that brings in sales every week on autopilot. You’ll make the most of our time together and accomplish more than you thought possible in the 12 months. Just look at our clients who implemented these same strategies… Becca added $100k in course sales to her business in 12 months, just by adding an evergreen funnel. Abbey grew from 6 to 7 figures by using these same strategies. Paige was able to build a funnel that pulls in $10K/month, within just a few months. The actual strategies in this program will only take you 4-6 weeks to implement, and then you’ll have plenty of extra time to optimize, make tweaks, track KPIs and grow! I actually care about your results. I care that you implement these powerful strategies. That’s why we designed this program to be 12 months...to give you more than enough time to implement everything and then some, but to make sure you actually do take action! 

How much is NOT going evergreen costing you? 

Here’s what I want you to think about:  

Based on the cost of your own course, how many sales of your own course do you need to make in order to make this investment worthwhile?  

2 sales? 4 sales? 1 sale?  

Look, I don’t know how long it will take you to set your funnel live or how it will perform in the first few weeks.  

But think about it… 

What is it costing you to NOT set this up?  

How much revenue did you miss out on in the last 30 days by not having your evergreen funnel up?  

Let's say you had 500 people opt in for your funnel and your course is $497. You missed out on about $4,970 in revenue.  

If you got 300 subscribers last month and your course is $997, you missed out on around $5,982 in revenue last month.  

If you had 1500 people join your list last month, and your course is $99, you missed out on about $2,970.  

(Please note, these are examples only. I don’t know what your actual conversion rate will be - these are based on a 2% conversion rate which is “standard” but yours will probably be different!)  

Who is this program for? 

Who is this program NOT for? 

  • Course creators with a proven offer that they have sold before with a live launch or promotion, ready to go evergreen.  
  • People with a course, coaching program, or small digital product (template, download, etc) in the $50-$2,500 range.  
  • People who are willing to do the work for the long term sustainability of their course business  

 

  • People who have NOT successfully launched or sold your course/program/product live, this program is not suitable for you. 
  • People who are looking for a magic bullet and think that funnels = never work again, this is not for you (reality check - there are no silver bullets).  
  • People who are you are not willing to do things in a new way.

“I knew in order to serve more people, I needed support putting together a funnel that worked. My funnel brings in $3k/month, and converts at 7%. Knowing that I have a funnel that converts makes me feel confident promoting it. It feels amazing to travel and look at my email and see we have a new student. Everything is automated so all I have to focus on is promoting and teaching inside of the program!”  

NICOLE JACKSON MILLER, THE PROJECT DESIGNER  


Frequently Asked Questions

+ HOW IS THIS PROGRAM DIFFERENT THAN THE ACCELERATOR?

While Evergreen Engines is self-study, the Accelerator is a do-it-together program where my coaches and I work with you closely and have coaching and critique calls.

Evergreen Engines™ is perfect for the motivated self starter. If you think that you'd like more support, you can apply for the Accelerator here.

+ DO I HAVE LIFETIME ACCESS?

Evergreen Engines includes 12 months access to the program and community. Here’s why this will help you become more successful, faster: Question for you - do you actually want results? Do you want your dream course business and all the freedom, income, and fulfillment it comes with? Because if we give you lifetime access...you’ll never do it. I know it sounds harsh but we’ve tested it extensively, and the reality is that our clients who have 12 months access get the best results and they get them QUICKLY. 12 months is the PERFECT container of time for you to make massive progress and nudge you to beat the procrastination gremlin that’s standing between you and a business and funnel that brings in sales every week on autopilot. You’ll make the most of our time together and accomplish more than you thought possible in the 12 months. The actual strategies in this program will only take you 4-6 weeks to implement, and then you’ll have plenty of extra time to optimize, make tweaks, track KPIs and grow! I actually care about your results. I care that you implement these powerful strategies. That’s why we designed this program to be 12 months...to give you more than enough time to implement everything and then some, but to make sure you actually do take action!  

+ HOW LONG DOES IT TAKE TO GET A FUNNEL UP AND RUNNING?

That depends on a few things: what resources you've already created, how much time you have to devote to the program, and more. 

Typically, we see people getting their funnels up and running in between two and six weeks.

+ DO I NEED A COURSE TO DO THIS PROGRAM?

We work mainly with course creators, but we do have other clients that sell other forms of digital products, too, such as small digital downloads. You must have a course or a digital product of some kind that you have created, launched, and made sales of.

+ HOW LONG IS IT BEFORE I START SEEING RESULTS?

That depends a few factors, like how much traffic you're getting into your funnel and your audience. If you have a lot of traffic coming in every single day, you might see results within the first week. If you have less traffic, it might take longer. We talk about conversion rates and how to ptimize for traffic within the program.

+ DOES THIS PROGRAM HELP ME TRACK METRICS?

Yes! We provide templates for tracking metrics, so you know exactly which KPIs (key performance indicators) to measure, as well as how to know if something is wrong with your KPIs (or if they're just doing great!).

+ I AM STARTING FROM SCRATCH, NO FOLLOWING, NO BLOG, NOTHING. WILL THIS COURSE BE FOR ME?  

No. This is a challenging course. It is best if you have an existing platform (blog, website, social media presence, email list, etc). You need to have a course you have laune or sold live before joining the program.

+ WHAT HAPPENS WHEN I BUY THIS COURSE?

You will receive a confirmation email and INSTANT ACCESS to the course.  

You can log in right away and get started immediately, no waiting necessary!  

The whole point of this course is to give you the tools and guidance to stop over-thinking and over analyzing everything and just start!

+ WHAT TECH/SOFTWARE WILL I NEED AND ABOUT HOW MUCH ARE THE SOFTWARE COSTS?  

The way we create funnels is simple, and you'll most likely be able to use all the tech you already use and love. You'll need a way to build pages (like your sales page), opt in pages, your email system, and your checkout cart system. The only additional software you may not already have that you will need is Deadline Funnel ($67/month or less if billed annually). You may also need Zapier if you do not have it. You do NOT need Clickfunnels, Everwebinar or Easywebinar or any fancy funnel/auto-webinar software.  


+ WHAT TEMPLATES ARE INCLUDED?

We include templates for all parts of your funnel, including your webinar and emails! We also provide trainings on how to use these templates effectively in your funnel. 

If you choose to pay in full, you'll also receive templates for sales pages and upsell pages.