Business Cards – Marketing

Home Page 2 Forums Marketing Business Cards – Marketing

This topic contains 15 replies, has 6 voices, and was last updated by  St. Elmo Edwards 1 year, 2 months ago.

  • Author
    Posts
  • #2118

    Here are some tips for creating a business card to help with marketing your business or brand. This is just one way. You are more than welcomed to use another method. However, I do suggest that you use both sides of the card to market yourself. It’s prime real estate. There are various printing companies out there like Vistaprint, Moo, etc. that you may choose from.

    Front of card:
    – A profile picture, your name, your occupational
    title below your name

    – Marketing Slogan – example: Your Success Coach
    “Helping you to design success one day at a time”

    Your business address if you have one: bottom of
    card. (Left Side)

    – website URL
    – email address

    – Let’s Connect: Social Media Logos representing
    platforms that you’re on. (Right Side)

    Back of Card:

    – Learn ABC – FREE DOWNLOAD at http://www.mywebsite.com
    (Get’s people onto your Email Marketing List)

    – List of your services – could be two columns

    I hope this helps.

  • #2134

    These are some great tips St. Elmo, particularly the free gift offer at the back of the card. Many persons are unaware that their business card can also be a powerful call to action tool.

    What I also do at face-to-face encounters, is to get them to immediately join my social media account. In this way, they can immediately interact with my posts, blogs, videos etc.

    • #2150

      Hi Melissa.

      Thanks. Communication is key and I can see how a face to face encounter can lead to potential clients or building an audience.

      Some say that an elevator pitch is ideal. I would say that being genuine and adding value to the person helps also. I do believe that you are on the right path because they have options on how to consume your content.

  • #2179

    St Elmo

    I remember my earlier days . . . I used to use business cards for marketing . . I would literally use them for cold calling, distributing 1000s of business cards and coupon cards shaped like business cards!

    Sean

    • #2244

      Hi Sean.

      Wow 1000’s. I would assume that with that came the ability to improve your own speaking skills with people as it allowed you to learn people’s tendencies, peculiarities, concerns, reservations, and enthusiasm.

  • #2258

    St. Elmo,

    In my earlier days, too, I ordered 500 cards from the local printer. I had just been laid off from my last “real job” and needed to get my custom software business going again.

    1994. I had seen the Internet demonstrated, but I didn’t have an account until a few months later. So, it was door-to-door in the small towns in my area. They’re all small. I got pretty good at reaching the decision makers. Gave out all the cards, mostly one at a time.

    Great life skill to add, even if it doesn’t come naturally to your Enneagram number.

    Mark

  • #2259

    Also, the back of those original cards was blank.

    Later on, I was able to add email and website addresses on the front. On the back, I printed out all my big-name clients. I’ve been a consultant since 1986, so that list could impress, including state and federal agencies, universities, and a state governor’s office.

    I also left a little room to customize a subsets of cards with client names well-known in that particular locality.

    Mark

    • #2272

      Hi Mark.

      I totally agree with you in regard to it being a great life skill to have.

      Great creativity and insight to place the big-name client’s names on the card to attract potential prospects. This shows credibility and eases any reservations that they may have initially.

  • #2281

    In the early days I too remember business cards being one of the only ways to really reach people, unless you used brochures or fliers. I’m referring mostly to pre-internet days. It seems like in the earlier days people responded to them a little bit more than they do now too, maybe, but if so, not by much.

    I found that the best use of a business card, in the early days and perhaps even today, is it is an interruption that allows you to speak to that person for a very short time, while they almost have no choice but to listen. When you hand someone a card, especially if you are walking door to door, whether it be B2C or B2B, the natural response is for the person to reach out and take it. During those moments, you are taking control of the conversation and creating a natural curiosity within the person you are speaking to.

    Beyond using it as a tool in this way to help you to “open” someone up and break down the natural barriers to not want to speak to you or be sold to, I wonder how useful business cards really are, especially the world of today?? How much business do they really generate??

    Are business cards really effective? I know from experience that I have collected many business cards, then like so many other people pile them up and put a rubber band around them or something and stow them away in a drawer or in a pile, in a box, or someplace. Then I may find them years later and either wonder when and where I got them or it brings back memories of when I received them. However, most of the time the information on them is now outdated.

    Sometimes I even think people ask for a business card, just as a polite way of ending a conversation or moving it towards a faster conclusion. It’s like an interrupted way of jumping in and saying, do you have a card, so they act as if they may want to think about what you have told them. But then never really use it to call you back or to contact you in any other way.

    How often would all of you guess that someone actually takes any action, from you having used a business card??

    EDIT: PS. I do have to point out that even in the early days, as well as in the world today, the most effective business cards I have ever used, were those that were unlike any others. Usually that means shaped different than every other business card someone has. Either larger, rounded, big squares, and sometimes the material also helped.

    I remember clear cards and even ones made from actual wood, or other novelty’s like that for a short time were helpful. People tended to keep the oddly shaped ones, or novelty type cards, much longer or due to their odd size, had to store/carry them someplace different than all their other cards making yours stand out in a pile.

    But even then, as far as I now the only stats I have, suggested that they still never were much more than one of single impression, in the 6-8 or 7-10 or whatever the number of impressions that someone must have these days to make a buying decision. Of course, meaning they have a need for what you have, because if you are not in the market nor ever will be, it matters not how many impressions you get, you’re never going to take any action except filing that card in the circular bin.

    Even with novelty shapes, materials, or special or free offers, does that make a business card more effective??

    Are business cards something that gets you paying clients in the world of “coaching” or consulting, mentoring, or whatever term you use for what you do? Or is having and giving way cards just something you do as a common practice, because everyone in business is expected to have business cards? Yes, this is something I really do want to know…

    • #2282

      Well that’s odd.. I wanted to edit something and suddenly the “Edit” link even on my own comments, disappeared…

      Hmm…

    • #2289

      I noticed that when I edited… then the edit spot went away! May be a setting or feature or glitch in the software running the forum.

      blessings,
      Cynthia

    • #2555

      Hi Justin.

      Thanks for your amazing incite. I’m just starting out. In regard to the effectiveness of the business cards, I would say it depends on the market, timing, and needs. It gets the word out there. My cards are designed to immerse people to learn from my blog topics (what they are struggling with) and be immersed with my social media platforms. The card has my website link. My website has an optin freebie.

      I can’t give you a percentage of how many people will actually become buyers of my services or products, but I’m leaving no stones un-turned.

      Whether it be word of mouth, social media, business cards, flyers, aerial sky banners, or newspaper advertising, its not a certainty, but I’m inclined to work within my financial means to get the word out there.

      Part of business is also knowing when to pull the plug on an idea or put it to the side. So if business cards are not working for me, then I will put it to the side.

      I’m new to this so only time will tell. If nothing else, I know my communication skills will improve.

  • #2285

    Thinking back to those days when I gave out cards in person…I got more out of joining the local Chamber of Commerce. It was overpriced for such a small town, but within two weeks I got a client that eventually spent somewhere around $75k with me.

    Today, I think a website is a better business card. So is the book you wrote, at least for some.

    My best business card right now is my LinkedIn profile.

    Mark

  • #2290

    Good points.

    I wondered enough that when I went to print my last batch of cards I simply put “Cynthia Ann Leighton” in oversize brown ink.

    One the one hand, I don’t use them often — that makes them not out of date.

    On the other hand, it gives me space to jot down whatever note I want to make for the person to take action on.

    Bonus: it looks memorable when stapled into a thank you card to a client — with an article or other note slipped gently behind the card, sitting on the staple.

    blessings,
    Cynthia

    • #2558

      Hi Mark.

      Thanks for sharing. LinkedIn is definitely another way of marketing yourself and your services.

      People can post articles, and videos. These articles may be from their website blog, or any other website that is within the same market. The videos may be from their YouTube account. Pretty much, anything that will immerse viewers or potential clients into what your business is about and how you can help them.

      Sean Mize speaks heavily on immersion and if you are able to immerse them to your system or way of resolving their problems, then you are on your way Mark.

      St. Elmo

  • #2559

    Hi Cynthia.

    Wow. Thanks for sharing those novel ideas.

    Simplicity has it’s place and can make such a huge impact on the minds and hearts of people. Thanks again.

    St. Elmo

You must be logged in to reply to this topic.