Do you resist doing marketing?

This topic contains 11 replies, has 3 voices, and was last updated by  Bruce Hoag 2 months, 3 weeks ago.

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  • #47014

    I was just thinking about the activity of marketing. Do you resist doing it? If so, would you share what you tell yourself that makes you want to resist doing it?

    Beverly

  • #47025

    I guess I prefer the creative side of things. But this morning I went into my Udemy stats and started noticing how many visited my landing pages, what keywords they used, and how many converted into students.

    This is a fairly recent addition to the Udemy instructors tools and I started to get interested in it and trying to figure out what might need to be fixed to get more visitors and more conversions. So maybe I need to see that the marketing part can also be creative.

    Carol

    Helping you share your story through technology.

  • #47037

    Hi Beverly,

    Marketing is less fun because I’m not a marketer. I’m a psychologist.

    What I mean is that if I had wanted to be a marketer, then I wouldn’t have trained to be a psychologist. Unfortunately, it’s difficult to get that psychological expertise in front of the people who need it without marketing to them.

    That said, content marketing seems to be a way for psychology to do “double-duty.”

    Dr Bruce Hoag
    Entrepreneur's Psychologist
    Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #47040

    Content marketing can be an effective way to do double-duty as you put it. An approach that can help you get your content to the right place is to get your content published as a guest blogger. Think about who your target market is and write a blog post for an influencer in your niche. This is an easy way to get eyes on content from another person’s list.

    My copywriter recommends https://www.guestposttracker.com/ for anyone who wants to submit your guest blog post. She says these are high quality, authority sites. You can check out the program. She said she paid a one time fee for access to the list which is regularly updated.

    Beverly

    • #47042

      Hi Beverly,

      I’ve downloaded the PDF and will have a look at it.

      One of the things I’ve noticed about guest blogging is that you have to “be somebody” already before the hosts are interested in what you have to say or, as your copywriter has discovered, you have to pay-to-play.

      The pay-to-play model is everywhere online. It’s the shortcut that so many people are looking for. The do-it-for-me method. But like everything else, it probably works for only a tiny, tiny proportion of those who use it.

      It’s a bit like paying someone to publish your book.

      The platforms that interest me the most are the ones that I can develop without paying for the privilege. The ACC forum is an exception, but a rare one.

      Thanks for listening, Bev. 🙂

      Bruce

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #47047

    Hi again Bruce,

    One thing you can do to “get out of the slush pile” to be recognized is to look for blogs where comments are visible. See if the blog owner answers or comments on the comments. If an owner does, say something about what you like regarding the blog owner’s blog. Develop a relationship and keep in touch. Have you tried this approach, Bruce?

    Beverly

    • #47049

      I looked into that kind of thing in the past, Beverly, but what I found was that blog hosts had turned off their comments. It was if they were saying that they didn’t want anyone to talk to them.

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #47050

    Well, I agree that this does happen. However, persistence does pay off! I encourage you to keep pitching an idea of yours for a blog post that aligns with what the blog owner promotes. When you find one that DOES have comments on, perhaps in YouTube, make comments where you agree with the publisher of the post or video. Build a relationship and soon things can change. Keep us posted if you do this. I know it would be interesting to see what happens for you.

    My copywriter started writing a blog on an online magazine/blog parenting site. She kept writing blogs as a guest poster and then spontaneously, the editor asked her if she wanted her own column! It was not what she expected. However, she also had carried on an email conversation with the editor and had built a relationship with this editor. My copywriter just kept suggesting things that might help parents and suddenly she received an invitation to be a permanent blogger.

    The same thing can happen with you and it does happen. My copywriter is proof of it!

    Beverly

    • #47051

      I don’t read many blogs these days, though perhaps I should.

      I’ll have to have a think about who might be appropriate.

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #47053

    You may not read many blogs and that’s okay. However, do your ideal prospects read blog posts? They are the ones you want to reach.

    You might be interested in the work of Albert Mehrabian. Here’s his Wiki page link – https://en.wikipedia.org/wiki/Albert_Mehrabian

    Basically, Professor Mehrabian did a lot of research having to do with communications. He discovered that only 7% of the population communicates through the written word. 38% connects through auditory (like podcasts and other audio presentations) and a whopping 55% of the population communicates visually. So, though blogs are good, so are podcasts and videos. Depending upon how your ideal prospect wants to receive your messages, only blogging may be limiting your marketing reach. Just some thoughts about this communication topic and the need to reach out with your marketing in various ways.

    Beverly

    • #47054

      I don’t know if my target audience reads blogs, but I’m pretty sure that they watch videos, which is why I’m building my YouTube channel.

      Loaded the fourth video today.

      How would you go about finding out where your target audience hung out? How would you know if they read blogs?

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

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