Tagged: #ProductCreation #BuildProfile
February at 3:21 pm #27033
I was listening to a replay of one of Sean’s newest posts, and I think I just heard him say–not directly–but I’m pretty sure he said that while he was building his business, every time he learned something new, he would create a product out of it. Then, it became another building block in the overall process of building his assets.
I find this so motivating because sometimes I have (ADD) difficulty sitting through long tutorials, and I end up wondering what I really learned.
However, if I start out listening for the necessary parts of what is being taught, then my attention will be rapt instead of sporadic.
I am a visionary. When I am motivated to focus, I see things in my mind as they unfold. I’m thinking that a new technique for me, will be to begin with a blank sheet of paper each time I launch into a training video–with the purpose in mind to create a sort of mind map–as to how the end result will look.
By the end result I mean the product I intend to create out of the training. This means that every training has the potential to help me create a unique product that will become an asset to my business.
I am so intrigued by this freeing concept that I’m going to get on it right now–and I’ll report back as to how it goes.
Meantime, if anyone else sees that this is what Sean does, and you have a better idea on how to listen to a teaching and catch the vision on paper, I sure would like to know about it.
February at 1:06 pm #27543
ShariLee, I love to mindmap, so let me know how this idea works for you.
Helping you share your story through technology.
February at 6:27 pm #27883
I will. So far, I’m doing it on paper, but I remember back in our NAMS days when we used FreeMind, which was a freebie. I’m not certain if it still is, but I am going to download it tonight and see if they still have a free version.
Meantime, it may end up being more work than needed because I just need the map for a guide to keep me on track while I am writing. I’ll let you know what ends up working the best.
PS: I loved the Linkedin things we did today. It turned out to be a lot of fun.
February at 6:34 pm #28336
I like mind mapping, too. I use a service called mindmup.com. It costs $20/year, but I really enjoy using it.
I tend to overthink products, but I have no problems recording podcasts and writing long blog posts… so I guess the fact that I’m charging for it slows the process down a bit.
With the videos, I find that it’s easier if there is a playlist of 10 different videos – each on a specific point. That’s easier to learn from than one long video for me personally. Especially if I want to go back and find a certain segment again.
Anyway, I’m looking forward to participating more here. Between running my business and getting ready to launch a new training program, it has been a very busy 2019 so far!
February at 5:24 pm #29171
What you mentioned in your post about a “playlist of 10 different videos – each on a specific point” is very intriguing. I’m not familiar with how exactly that would work in a coaching program.
Is that what you meant? I believe it would be way easier to learn that way as well. I’d like to know more if you have a few minutes.
February at 2:03 pm #30036
Yes, that’s what I’m doing for my membership area. I’m creating different modules for different topics. Then, within each module are short videos that focus on specific aspects of the topic.
For example, let’s say you do a long webinar. Each slide maybe be repurposed as a short video lesson. So if you made 4 slides that talk about cold calling, each slide could be made into a 3 to 5 minute video. The video titles would be very specific so you know exactly what that video is about.
Some videos, by nature, might have to be longer. For example, you may show someone how to set something up. In that case, a slide isn’t the best option. An introduction video might be you talking directly to your members or students.
February at 5:46 pm #31541
I totally LOVE this idea. One thing about webinars is that you get a lot of information at once, and you take notes, file them,and only end up acting on those that really stand out to you.
Your way takes the “scary” out of learning new things because each one becomes an entre instead of all of the topics together in a stew! Perfect!
February at 10:21 am #33054
Imagine if you were to simply think about teaching something – anything – and you were to write out the chronological STEPS someone would do to achieve what you are teaching . . .
and then teach those steps chronologically
Sean Mize is the author of Anyone Can Coach and can be visited here: Sean Mize
April at 1:46 pm #46561
I was rereading some of these posts to get ideas, and I came across your suggestion above. It seems that Jim and I may have been complicating things a little it–or a lot! So, YES, the old KISS theory is best. Thanks, ShariLee
April at 12:08 pm #46584
I like this discussion. Just wanted to add my two cents here…
Remember that each of us are experts in something. The people that feel interested in what we teach are BEGINNERS in that topic. So, in alignment with Sean, “Imagine if you were to simply think about teaching something – anything – and you were to write out the chronological STEPS someone would do to achieve what you are teaching . . .
and then teach those steps chronologically”
I wonder if Sean’s theory is how the “Dummies” books got started? How could each of us create products always having the beginner’s mindset in mind?
What do you all think about this?
April at 2:47 pm #46588
I so heartily agree. It really takes the pressure off. Sincerely, ShariLee
April at 2:49 pm #46686
April at 2:27 pm #46699
Beverly, this is a great point. It helps with the “curse of knowledge” stuff because sometimes we forget what it was like when we didn’t know how to do what we do, so we underestimate how much knowledge we have actually accumulated and can share.
Because of this, too, we remember that not everyone knows what we know, which then leads to us thinking, “but this is all stuff EVERYONE knows”, which leads to imposter syndrome. it can be a vicious cycle.
April at 5:52 pm #46701
Here’s a little bit more everyone about working with beginners. Since you are the expert, you may be unaware of all the information you’ve forgotten. It ALL may be fascinating to your self-conscious and perhaps low confidence beginners. For the beginner, this person may be immersed in feelings of worry, fear, hesitation, procrastination, etc. thinking they may never develop expertise in their dreamed of niche. If this is the case, you could ask your list some questions about what goals and mini-goals they want to achieve as they build/develop their skills in any certain area. This helps you learn more about them and what they want in the way of products and services.
Then, challenge them to do just one action step toward moving closer to developing their skills in the new area. But, add a reward within the process. This reward is meant to help them acknowledge from within how capable and talented they are when it comes to taking risks to learn something new. Building confidence helps people keep going through all the levels necessary to continue building their skills.
For example, when I worked with clutterers, I quickly learned that many clutterers/hoarders struggle with paper. They accumulate lots of paper documents, bills, magazines, newspapers, etc. With people who clutter/hoard, I suggest they simply look at one piece of paper and choose to throw it away. Just doing this one action can cause them to feel very anxious and insecure. So, for clutterers/hoarders, it is a big deal to throw away a pink “While You Were Out” telephone message that’s 25 years old from a workplace that no longer employs them.
The next step after they throw away the one piece of paper is to take time to acknowledge themselves as wonderful. Reciting positive affirmations for a job well done after throwing away one piece of paper is a real confidence builder for a person with this habit. Just this simple exercise can make a huge difference for the clutterer/hoarder.
Now that I’ve shared an example of a simple process for this market, think of your own market. What is a simple process you could create and then share that results in your target audience feeling like a winner? The more often you supportively show your target audience you really care about them, the stronger your relationship with them. Since people only buy from businesses they know, like and trust, it really is important to develop a strong professional and platonic bond with your market.
What do you think about this idea? Does it help you even more for purposes of creating new products?
April at 5:55 pm #46702
WOWZA, Beverly!!! This is some extreme value right here!!! It certainly does help with thinking about super-small steps, and I like the idea of rewarding people for small steps.
Thank you so much! I’m going to “star” this post in my email so I can come back to it again and again!
April at 1:45 pm #46718
Glad you found this information helpful. Wow! I guess now that you’ve made me a star, I’m an Anyone Can Coach celebrity! LOL
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