April at 7:07 pm #46683
Popular websites are simple to understand. The content is also relevant to what really matters to the end user. They also typically can be understood by someone reading at an eighth-grade reading level. In other words, keep it simple and relevant to YOUR ideal site visitor.
Ever buy a new hair dryer or other appliance that comes with an instruction manual that seems to be written by a doctor of technology? You read through the instruction manual and scratch your head wondering what it means. Then, to top it all off, you turn it over and in size 6 font, the impossible to understand instructions are written in 12 foreign languages as well. You not only can’t understand the English instructions, you can’t read the other instructions with a magnifying glass.
Popular Websites Reveal Relevant, Simple to Understand Information
When you think of the website you most like, in your mind, what makes it so popular to you? The type of available information. It’s simple to navigate the different sections of the website. You want to use it as a trusted resource for your needs. When you see a website as containing contextually relevant, useful and simple to understand information, you see how popular websites become favorites.
Example of a Popular Website
Think of popular websites as containing content familiar to its visitors. For example, if you go to Weather dot com, you see useful, contextually relevant and simple to understand information there about the weather.
The weather content engages, excites, and gives information that keeps the ideal site visitor interested ONLY in the weather wanting to return to it repeatedly. THAT’S the same strategy to use on your website. This concept is one thing that makes popular websites.
What exactly is contextually relevant website information? It is information that really matters to your ideal prospect. These might be instructions about how to weed an organic garden with the least back strain. It might be content that helps your ideal site visitor make the best decision for cancer treatment. It could be understanding whether or not to research more information about medical marijuana. Whatever your expertise, you are talking directly to people interested in that specific topic.
For example, if your website is all about camping in the desert, it makes sense that your ideal prospect could be interested in a list of popular desert campgrounds. Helpful information could include links to public campgrounds, fees, typical seasonal weather temperatures to expect while there, how close the campground is to civilization, etc. If YOU were your ideal site visitor, what would really matter to you? Share what really matters to people interested in one specific topic. This is what would make your website most popular with desert campers.
Publish Different and Unique Content
Make your website popular by posting trivia. People LOVE to know the answer to useless and interesting things. That’s why the game show Jeopardy! has been running for so many years.
If your website is the only one on the web to provide unique information of interest to your target market, give it a sense of community by posting what can only be found on your website. The ideas are endless on how to make your website the most popular in the world!
April at 6:46 am #46734
Nicely said, Beverly.
I would just add to this that it all starts with truly, deeply understanding people’s desires, needs, problems… in that target market.
April at 12:45 pm #46738
I agree that we must truly, deeply understand people’s desires, passions, needs, problems, challenges, etc., in that target market. However, I think it is also important that we commit to consciously market by working within our target market’s preferences or issues of that audience.
For example, suppose a person deeply desires to regularly buy and eat dark cacao every day because of its healthy, high antioxidant level. Natural cacao is not cocoa but something different. Anyway, suppose you sell dark cacao on your website. For the target audience member who makes it his or her business to regularly and generally buy and eat healthy foods (like cacao), we want to work with that deep sense of desire to take action in this forward moving way. This is a success-motivated person. We LIKE working with people who are already successful in what they do so we can help them be even MORE successful in life generally.
When we build relationships with people who are take action types of customers, that can also be a key to understanding HOW they want to be marketed to. In other words, they don’t want fluffy “feel good” copy. They want to read succinct, get-to-the-bottom-line copy that quickly leads them to see how to take action to get what they want. Understanding this idea and using it can positively affect the popularity of your website for your niche because these customers/clients will be drawn to and return often to your website and business by reading or viewing the take action marketing copy on our site.
When we think like a “take action” type of customer and publish copy just like the thoughts in our “take action” customers’ mind, we connect with them on a deep level. We are seen as trusted and dependable advisers and business friends because the copy on the website is just like the way they think. Cool, huh?
People only buy from those they know, like and trust so speaking to our audience in THEIR “take action” way of living can have a positive influence in our relationship with them. I believe there is part science and part art to creating a website. What do you think of this viewpoint?
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