How do you remember what's in your email campaign?

This topic contains 17 replies, has 8 voices, and was last updated by  Bruce Hoag 7 months, 1 week ago.

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  • #1937

    This is something that I’ve wondered about for a long time: How do you remember or keep track of the emails in your email campaign?

    If you write a daily email, then after a month or two, it’s easy to forget what you wrote at the beginning.

    I’ve copied mine into a document, but I’d still have to reread them all to make sure that I didn’t repeat myself or worse, contradict something that I’d said earlier.

    How do you remember what you’ve written in your emails?

    Dr Bruce Hoag
    Entrepreneur's Psychologist
    Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #1950

    Bruce, that is a great question and one that I would love the answer to as well. Although I suppose that if we don’t remember if we wrote something more than once, our readers might not either. Or maybe they might need to hear it again.

    Helping you share your story through technology.

    • #2105

      True. It probably won’t hurt people to hear it again. I guess I worry a bit that they’ll remember it, and that will make them think that my quiver doesn’t have very many arrows in it. πŸ˜‰

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #1953

    Good question, Bruce. Carol’s right that our subscribers will need to hear repeats of our messages.

    That said… there is something I do that might help you too.

    From time to time I subscribe to my list so that I can see it from the beginning.

    In fact, as I improve, I tend to head back and update some of the emails.

    Or I decide to replace one with another email that links to a more popular and recent YouTube.

    blessings,
    Cynthia

    Cynthia Ann Leighton is the slow self improvement coach and can be visited here: Cynthia Ann Leighton

    • #2106

      Those are good ideas, Cynthia.

      I’m not planning to rearrange or replace emails, however, until I have sufficient feedback which suggests that I should.

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

    • #2606

      Bruce,

      Yes, it’s as I get feedback! For example, a longtime subscriber who had never written to me at all (but who my autoresponder showed opening almost all of them!) wrote a nasty email reply and said he was going to unsubscribe because every email from me was Negative.

      So I changed the email to more clearly indicate that I was answering a question from someone who happened to use the word Negative.

      And added a few words to the beginning of the email an opening that was more positive before addressing the Negative.

      And rejoiced that this person did unsubscribe πŸ™‚ because it was also appropriate for me to unsubscribe him based on the content of his nasty email.

      But! Acknowledging he also had a point, I adjusted the apparently offending email.

      blessings,
      Cynthia

      Cynthia Ann Leighton is the slow self improvement coach and can be visited here: Cynthia Ann Leighton

  • #1958

    I’m pretty sure I’ve repeated myself a time or two. The messages still matter, they’re still relevant. And if I do repeat myself, I’m sure those reading the message have read enough to know that it’s pertinent information they really do need.

    A couple months ago, I started to buy one of Sean’s programs that was specific to what I was doing at the time – because I got an email reminder – I realized I already own it. So, I had to search through my files to find that one, and start using it again.

    Most times, we have some vague memory of a topic, but not the full knowledge of the topic… So getting a repeat bit of information isn’t going to hurt. It does promote your effort to get the reader what they need.

    Jan Verhoeff is the author of Unstoppable: Caffeinated & Inspired and you can visit her at: Jan Verhoeff

    • #2107

      πŸ™‚

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

    • #2609

      Yes, I refunded someone’s purchase recently for that reason. It was a repeat purchase of my confidence building ebook.

      That shows people keep working on their issues. Entrenched problems need help from a person directly not just an ebook or stand alone product.

      It underlined for me how coaching is a better solution than simply ebooks and products πŸ™‚

      blessings,
      Cynthia

      Cynthia Ann Leighton is the slow self improvement coach and can be visited here: Cynthia Ann Leighton

    • #2621

      I’m pretty sure that there’s a way to prevent people from buying the same product twice. It’s a bit like trying to subscribe to the same list with the same email address.

      I don’t know how to do this, and I don’t know of anyone in the IC who can do this.

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #1970

    Hm, if we forget what we wrote when we labored over it, then I think it’s okay to repeat things. Unlikely that we will say it word for word the same way, and equally unlikely that we’ll address the topic from the exact same angle. And if WE forget what WE wrote, they probably also forgot, or didn’t read that particular email.

    As a side note, I had a coach tell me that often when she has a lead magnet (for opt ins) she will send out a series of emails that contain the lead magnet broken up into a series of emails, with a question asking for a response. Eg, did you read this part and how does this relate to your…etc…

    Often people don’t read every email, (or even the whole lead magnet) so repurposing it as an emails series is not a bad idea especially if it was introducing a new program, so would warm up your potential clients to the topic.

    Regarding keeping track of your emails, I’m thinking that having a topic to discuss (eg, a program you are running and its differing aspects, and how each point changes their life, their business, their income, their relationships, etc), you could go on for a long time.

    Then when you have another offer, you create a series based on that. I’d create an outline in a word doc of all the different points I want to make. Who it helps, who it doesn’t help, an email on each pain point, and email on each aspect of the solution/s. Then Q&A’s…if you brainstorm topic and pick whichever lights a passion in you when it’s time to write, you can probably come up with a ton of topics ahead of time, brainstorm some titles and just rhyme them.

    If you THINK you already said something, you can always start out saying, I’ve talked about this before but it came up because of….so I’m thinking a review might be in order…etc. Or allude to new information or a new spin on the topic in your email.
    πŸ™‚

    • #2596

      I’m not ignoring you, Esther. There’s just so much here.

      I’ve been on the receiving end of emails where the author of the ebook asked me about things in it. I didn’t like it, partly because I felt that I was being pushed to read or re-read something according to someone else’s timetable. And I naturally resist that.

      I do like the idea of outlining a topic, and then writing on a part of it each day. To a certain extent, I’m doing that right now.

      The other things you mention I want to remember for later. I wish there was a way to bookmark these replies. πŸ™‚

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #2601

    I actually don’t remember what’s in my email campaign, but anytime I want I can go into my autoresponder and see all the emails in there to remind me πŸ™‚

    SEan

    Sean Mize is the author of Anyone Can Coach and can be visited here: Sean Mize

    • #2622

      The subjects are your emails are long enough to tell you that info, Sean, and maybe I’ll learn how to do that, too. But right now, my subjects are short, and so I can’t tell necessarily by looking at them what they contain.

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

  • #2605

    Since I’m new to the whole process, I remember my content. I also name my campaign in such a way that the title gives me an indication of the email content. I guess I might be singing a different song a year from now.

    Dr. Tranquille is a Transformational Weight Loss Coach | Coach Start Up Consultant | Life Coach and Founder of Peak Living with Mel. Peak Living with Mel offers coaching in these three areas. Visit her website to find out more www.peaklivingwithmel.com.

    Feel free to also try her FREE Drop the Fat Report, so you can begin to lose weight and feel good about yourself. https://peaklivingwithmel.com/drop-the-fat-free-report/

    • #2623

      My list is named according to the free product, which will make it easy to keep track of the lists as others are added.

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

    • #43059

      I’m late to the party, Bruce… hadn’t seen this before now…

      I believe Melissa was saying she names her individual email campaigns so she can remember the content, not her list.

      Maybe sharing what my author and I do will help you. We have a calendar a spreadsheet, and we have the plan for the newsletter with content we’re going to put into it. We put enough information in there to jog our memory as we look back. Maybe something like that would help?

    • #43104

      I believe Melissa was saying she names her individual email campaigns so she can remember the content, not her list.

      Maybe sharing what my author and I do will help you. We have a calendar a spreadsheet, and we have the plan for the newsletter with content we’re going to put into it. We put enough information in there to jog our memory as we look back. Maybe something like that would help?

      Hi Suzanne,

      My autoresponder has campaigns and what they call automations. Whether this is the way it’s intended or not, I use campaigns as a way to interject a string of messages that are separate from the primary sequence of emails that go out every day. I name the campaigns according to what they’re for, but the automation according to the freebie it’s attached to.

      Names, like passwords, are not things that come easily to me. I’m never ready to name something when I’m asked to.

      What you do with your author sounds like a great idea, but you have to know the end from the beginning, and I rarely do. I usually have a sense of what the end will be, but lack precision. If things are really complicated, then I may not know the end until I’m nearly there.

      I’ll bear your method in mind, however. It may come in handy. πŸ™‚

      Thanks,

      Bruce

      Dr Bruce Hoag
      Entrepreneur's Psychologist
      Helping you to break through the barriers that hold you back by teaching you how to think differently so that you can finally get the results that you want.

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