April at 2:07 pm #46697
It’s really important to be constantly learning and constantly offering new ways for folks to work with you. If you’re not doing this, then you probably need to be always adding new people to your list. Actually, you really should be doing both!
Now I am all for passive income and being able to make money off previously created products. And there is always a larger percent of people who do not buy from you right away, so it makes sense to offer your evergreen products fairly often so that they can remember them, and hopefully buy when the timing is right.
It’s also important to be bringing new people onto your list, so that they can see those evergreen products and buy them as well.
With all that said, I think it’s also very important to be creating new products so that those people who have been on your list for a while who may have some of your products also have new products to buy from you. I’ll use one person whose emails I regularly open as an example. I have quite a few of this person’s products, and sometimes they are called something slightly different when the person markets them from one time to another. Very often I email to ask if the particular product is the one I bought before. It used to be that in the past I didn’t have many of the products. Nowadays, very often the answer is “yes” to my email. So that means that there are now less opportunities for me to spend money with the marketer (good for me, not so great for the marketer).
There’s another marketer who has a pretty stable stack of products that I have also bought. But once every couple of months or so, this marketer throws a brand new product in the mix, and because it’s new, and because of how the marketing is done, and because I love all of this person’s stuff, I will always go to the sales page and read it. I may not buy it right away (refer to the original point), but I will often bookmark it to go back to later.
So the three things go hand in hand: have evergreen products that you can repeatedly market, have an ever-expanding list, and keep developing new products.
By all means have a stable of products you can refer new people to time and time again, and also email regularly about for the ones who haven’t jumped off the fence to buy those products. But if your products haven’t been refreshed in a year or two, chances are you’ll start becoming a little redundant to those who’ve been on your list for that time period.
Then build your list so that you can market those evergreen products to them, PLUS the new ones you’re coming out with from time to time.
What are YOUR thoughts?
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