January 9, 2019 at 11:27 pm #2428
If you are doing videos on youtube or facebook live for viral traffic . . .the next question is, how do you get the viewers to come to your site and get on your list?
One way is to teach something on your video that utilizes some tool or cheatsheet or checklist etc that is available from you . . . but the only way the viewer can get it is to get on your list.
For example, you have a 10 step checklist for your topic . . .
Write it up, use it interactively in your video, then say, If you want a copy of the full (checklist or template, etc), go to (give easy url)
put the link below the video
You can do this several times in a video.
Do the first one within 3 minutes of the beginning.
MAke sure it’s ALWAYS about value.
For example one of the things I offer on my own videos is a copy and paste template package . . .
I use them in my video, they make what I am teaching easier, then I say, if you want to get these, go to this page:
By the way, notice I am not talking about some cookie cutter simplistic 4 page ebook . . .
I am talking about something real that offers value that folks can USE.
Weight loss: a brand new kind of way to count calories (or bicycle strokes or stair climbing, etc.) – you demonstrate how to use it on your video, they optin to get it
Marriage counseling: You have a 10 phrase cheat sheet that each phrase reduces stress in your relationship . . . give 3 of the examples in the video, to get the other 7 amazingly easy methods, they optin to get it
Why not post below an idea of something interactive YOU can give away on your facebook or youtube video?
And feel free to ask additional questions (I LOVE teaching on these deep topics . . .
Sean Mize is the author of Anyone Can Coach and can be visited here: Sean Mize
January 10, 2019 at 10:04 am #2438
The primary challenge I see in this is that each video has to be congruent with the free item.
“Of course,” I hear you say.
But the thing is that unless the freebie is an overview of everything you teach, then there will be a finite number, and it could be quite small, of things that you can say that will all lead naturally to whatever that free thing is.
The alternative I suppose would be to have multiple squeeze pages with multiple freebies.
January 10, 2019 at 12:24 pm #2449
Multiple squeeze pages all eventually leading to the same big goal sound like a good plan
January 10, 2019 at 12:54 pm #2455
To me, multiple squeeze pages, each with a different freebie, and a separate list for each adds a lot of complication.
For one thing, each list is a separate audience. That means that when you write your daily email, you’re having to wear a different hat for each one. Dividing your thoughts and energy like that is counterproductive. That’s because it’s much harder to focus on one thing when you’re thinking of five others at the same time.
This feels like an advanced technique to me. I know of one person who has done this.
January 10, 2019 at 12:31 pm #2451
I don’t think that is necessarily the case. Unless you are making extremely long videos, I think there is a lot that can be said in different videos that could lead into one freebie.
For example, there is a marketer I follow who does a lot of video training. He has many different lead magnets that he funnels people to through his videos, but he also uses many different videos to funnel people to one lead magnet, if that makes sense.
Let’s use an example from a weight loss coach…
Let’s say the lead magnet is a list of kitchen tools that a wanna-be healthy cook should have. The coach could make different videos of different recipes using one or more of those tools. Another video could be about planning meals, which segues nicely to the kitchen tools, since those would help with making those tools that have been planned. Does that make sense?
Of course, as you said, you could also have multiple freebies with multiple squeeze pages, which could help you to segment your lists. I think there are a few different ways to think of this, and I personally don’t have a ton of time for lots of content creation, so I like to try to make my content work in many different ways.
January 10, 2019 at 12:58 pm #2456
Presumably, each lead magnet is offered in a separate squeeze page.
I also suspect that some niches lend themselves to making multiple videos for a given freebie, that may not work with others.
January 10, 2019 at 1:32 pm #2459
BTW, I was replying to your original post. When I was replying, I didn’t see the other responses.
You’re probably right that some niches may better lend themselves to making more than one video for the same freebie.
That is also a great point about segmentation, in that it creates different lists. I don’t know that I necessarily agree that it leads you to wear different hats, though, if you are talking about different things that all pertain to the same main topic.
If we are following Sean’s 10×10 matrix, for example, we would be sharing different aspects of the same topic, so while we might be talking about different aspects, it all relates to that main idea/purpose. And maybe the segmentation doesn’t last forever. Maybe it’s a five or seven day sequence that teaches that thing they initially signed up for, then puts them on your main mailing list. I’ve seen many marketers do that as well.
So I went to your blog, Bruce, and these three posts stood out to me as possibly having the potential for being linked in some way:
What if you did a quick YouTube video or FB Live on one thing you covered in each blog post, then linked it to a freebie, e.g. 10 Tips to Get More Time in Your Day, or 10 Tips to Be More Productive in Your Day, or something like that (I’m really just coming up with ideas off the top of my head). You could also use that download page/email to send them to your most relevant blog posts.
Alternatively, you could use that same video to link it to a blog post, then at the end of that blog post have a content upgrade, which could be that freebie or some other freebie that is relevant.
January 11, 2019 at 5:09 pm #2573
This is a great idea, Suzanne. Thanks!
What do you mean by linking?
January 11, 2019 at 7:16 pm #2583
Yay, you like the idea! 🙂
Basically on YouTube you would put your link to the freebie page or the blog post in the description box. If it is on FB Live, you can do the same thing in the description (I think) or right before you go Live there is a place that you can name your Live. Or you can tell folks to check the first comment under the Live for the link (you may have to have someone do this for you so that your first comment is actually the link vs a comment from someone watching).
Alternatively, and this may be an even better idea – you could post the link at the very end of the comment so that folks who watch the entire thing would see it.
A third idea could be to do both – have the comment with the link at the very beginning, AND at the very end. Those who don’t watch the whole thing would see it at the beginning. Those who watch the whole thing would see it both times, definitely at the end.
Does that help?
January 12, 2019 at 7:56 am #2591
Yes, Suzanne. That helps a lot. Thank you.
And here was me thinking that I was getting on top of all the things I needed to do. 😉
January 11, 2019 at 9:56 pm #2585
Bruce: A simple thing would be to divide up a long teaching into separate teachings. Eg. 10 steps to…whatever. Video 1 would be step 1, Vid 2 would be step 3, vid 3 would be step 7, vid 4 would be step 9…each vid directs to the freebie download with all 10 answers.
One of my coaches said to me, set up videos of all the main pain points of your target market, one vid per pain point.
You could use this same theory but use an article you’ve written. (Or write one deliberately for this purpose.) Break the article into thoughts and do a short vid on each thought as a stand-alone. At the beginning and end say that this is part of a longer teaching and to get the full article, go here…URL.
January 12, 2019 at 7:57 am #2592
This is a good idea, too, Esther. Many thanks. 🙂
January 12, 2019 at 6:42 pm #2639
Esther thank you for taking the time to answer in such detail, I’m sure your response has been a HUGE help to many
January 15, 2019 at 10:36 am #2706
Suzanne and Esther, thank you both for the ideas you’ve presented in your comments to Bruce.
Suzanne, I especially liked how you chose some of Bruce’s own blog posts to use as examples. I’ve found that often people are so familiar with their topic that they don’t realize how easily it can be broken down for those of us who still need the details.
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