January 7, 2019 at 5:58 pm #2286
Hey, here’s the thing. Most folks around the world are easily able to translate their time to Eastern Time.
Sometimes Standard Time vs. Daylight Time causes a small glitch.
You can use EST and EDT to avoid that part.
E.T. call home?
If you want a member of your community to show up for a live event… yes, E.T. call home to you!
Make it easy.
Time zones are a bit of a trouble when you’re traveling. I’ve traveled a lot. Internationally! Since before the age of 7.
So I know well that when you’re traveling the translation in your mind slips a notch along with jet lag.
But you’re able to compute back to home base.
And here’s the rub.
You’re also able to do what you do frequently.
And around the world, with time zones, one thing in the what you do frequently arena is translating to Eastern Time.
Don’t worry, it’s not about New York City, Washington D.C. or Mickey Mouse and folks aren’t going to assume you’re in one of those places.
It’s simply a simple thing folks do and therefore easily are able to do.
Most humans can translate from Eastern Time to Their Time.
Why should you care?
Hey, got a live event going on? Want more folks to find it easy to enroll, put it on their calendar, and show up on time?
Hm. Say, a webinar?
Choose Eastern Time!
E. T. or E.T. or ET.
Or spice it up by saying whether it’s Standard (E.S.T. or EST) or Daylight savings (E.D.T. or EDT) that you’re talking about.
Make it simple for folks to put you on their calendar and you remove a tiny teeny obstacle.
Make it easy for a perhaps slightly tired or frazzled newcomer to show up and claim a place as a member of your community!
E.T. phone home?
Dare to make it easier for your community find you.
January 8, 2019 at 6:08 pm #2310
Great point. I generally agree. Most people are fluent in that way of thinking.
In my case, I know a lot of my doctors live in Oregon and Washington, so I’ll put Eastern time plus the Pacific time translation for them in my announcements. I may have used the “translate to my time zone” button in the past as well.
Connections from the Northwest are an artifact of the last 20+ years of networking. And I’m asking them to forego their last few patient appointments to listen live. Who knows how much it costs them in lost patient revenue to attend my “free” live webinar. I appreciate the fact that it costs them to attend.
January 10, 2019 at 12:22 pm #2448
You’re wise to know your audience! Whenever you’ve got a significant chunk of your folks in one place, including their specific details makes sense.
You’re right! And – Yes “free” webinars have an opportunity cost for all attendees. That’s why your value’s got to be higher than whatever their other opportunity may be. World class teaching things they aren’t likely to get easily in any other way.
Thanks for being here.
January 9, 2019 at 10:02 am #2325
I love the idea, Cynthia! It’s I personally do, I find it works well for a national audience, and also for an International Audience.
And of course, if I were doing local marketing, as Mark is, I would do local time!
Almost all rules have exceptions!
But rules make for order!
Rules with exceptions make for smart order!
Sean Mize is the author of Anyone Can Coach and can be visited here: Sean Mize
January 10, 2019 at 12:24 pm #2450
Thanks. Yes, rules provide for order — safe ways to operate without requiring constant attention and awareness to all the myriad details of living in real time.
Exceptions matter too! Smart order’s a great way to put it.
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