January 10, 2019 at 4:51 pm #2483
You’re going to hear the term “Autoresponder” a lot when you have an online business. Actually, you can look at the autoresponder as the backbone of your online business.
There are two types of autoresponders I want to make you aware of. First, there is an autoresponder “function” that lies within your website’s cpanel, inside Gmail, and other email platforms.
Two things about this particular type of autoresponder: One is that you can set your email up to send automatic replies for such things as you being out of the office, on vacation, or that you will get back to the sender later.
Next, this is NOT the autoresponder I referred to as the backbone of your business.
The “Backbone” type of autoresponder you may have heard by the trade name of Aweber (my favorite), Get Response, MailChimp and others. This is the type of autoresponder you can build your business around.
When you combine a web form (a form on a web page) with the power of an autoresponder, you have the makings of a real income producing business.
Here’s how it works. When a person visits the web site where your form is located, he/she then may fill out the form. This, in turn, submits their email address and perhaps their name and maybe additional information, to your autoresponder.
Now, this is when the magic begins.
The submission of this information “subscribes” that visitor to a list you have set up on your autoresponder account.
You may have also set up the autoresponder to send out an immediate “follow up” message to this new list subscriber. This message may be a thank you for doing whatever the form asked them to do (ie providing their email address, etc).
If they filled out the form in order to gain access to some special report you offered, you would also set the autoresponder to send out a follow up message with instructions on how they can access this information.
Then, perhaps you’ve set up additional follow up messages to go out over a 8 week (or whatever) period of time, spaced a day or two apart that lets you continue to build a relationship through each successive email, and incorporating offers to buy along the way.
You can use the autoresponder to promote, sell, and deliver monthly newsletters for which you charge a subscription fee. Or, you can set the follow up messages to promote evergreen products (more on that later).
All of the previous examples made use of the follow up function of the autoresponder. These follow up messages go out based on criteria you set up, such as, immediately upon a person subscribing to your list, and then one day after subscribing and so on.
Autoresponders also have a “broadcast” function. This allows you to send messages to all subscribers of your list at the same time.
You can have multiple lists on your account that may include separate lists for buyers of specific products, one for general leads, etc.
I will talk more about autoresponders in upcoming posts, but if you have any questions, feel free to contact me.
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