Product Launch Email Campaign
This is my product launch email campaign:
Email #1:
This email introduces the product . . . I generally use the headline of the sales letter for the subject line:
so it looks like this:
Subject line: headline of the sales letter
Body:
Dear (firstname code)
How would it feel to (whatever the headline promises)?
If that would feel good, read this: (link to sales letter with anchor text as the headline of the sales letter)
To your success,
Your name
Email #2:
For email #2, I generally do a “here’s what you get” email –
Subject line:
here’s what you get with the (name of training)
Body:
Dear (firstname code)
Here’s what you get with the (link to product, name of training in anchor text)
Right here: copy and paste the bullet points from the sales letter and put them here
Then:
Ready to get it all?
If so, get it here: (link to product, name of training in anchor text)
to your success
Your Name
Email #3
Email #3 is my “final chance” email
This is customized based on what the genuine scarcity is (price goes up, bonus goes away, live class enrollment ending, etc)
Subject line:
Final chance to get the (name of training) before (what goes away) goes away
Body:
(firstname code)
This is your Final chance to get the (name of training) before (what goes away) goes away
(link to product, I typically use this language for the anchor text: Final chance to get the (name of training) before (what goes away) goes away
To your success,
Your Name