This is my product launch email campaign:

Email #1:

This email introduces the product . . . I generally use the headline of the sales letter for the subject line:

so it looks like this:

Subject line: headline of the sales letter

Body:

Dear (firstname code)

How would it feel to (whatever the headline promises)?

If that would feel good, read this: (link to sales letter with anchor text as the headline of the sales letter)

To your success,

Your name

 

Email #2:

For email #2, I generally do a “here’s what you get” email –

Subject line:

here’s what you get with the (name of training)

Body:

Dear (firstname code)

 

Here’s what you get with the (link to product, name of training in anchor text)

Right here: copy and paste the bullet points from the sales letter and put them here

Then:

Ready to get it all?

If so, get it here:  (link to product, name of training in anchor text)

to your success

Your Name

Email #3

 

Email #3 is my “final chance” email

This is customized based on what the genuine scarcity is (price goes up, bonus goes away, live class enrollment ending, etc)

Subject line:

Final chance to get the (name of training) before (what goes away) goes away

Body:

(firstname code)

This is your Final chance to get the (name of training) before (what goes away) goes away

(link to product, I typically use this language for the anchor text: Final chance to get the (name of training) before (what goes away) goes away

 

To your success,

Your Name