In this post, I’ll begin sharing some tactics to finding places where your prospects hang out . . .
The key principle is that you must solve a problem, then it’s simply a matter of finding out where people are asking about that problem.
Must define problem completely
Then define who needs help
Then maybe narrow your target market based on that
Do multiple google searches, see where google is sending them.
Do multiple facebook searches, see where facebook is sending them.
Are there any blogs that solve the problem?
Are there any forums that solve the problem?
Google advertising trick: buy cheap content network ads, see which sites they are running on and getting traffic.
Use search terms like this weight loss inurl:forum
or weightloss inurl:blog
or weightloss inurl:feed
or google weight loss + guest posting
or weight loss submit article
get creative, spend a few hours searching . . .
You CAN find where your prospects are ALREADY online
There generally is a big site for every niche . . but if there isn’t, based on what you see, is there opportunity for that?
Forums – only good ones
Not always the topic . . who NEEDS your service . .
Go where THEY are
Get on every list you can
Build relationships with every list owner
Do something for them
write a post about them
send to your list, facebook, everywhere, and make sure they see it
Build relationships now, ask for favors later
Get IMMERSED in the niche
KNOW what others are doing
Look for opportunities
SEE opportunities so you can jump on them
SEE ads to see where you can advertise
click ads, see what folks are doing